writing press releases

Writing Media-Friendly Press Releases

By Vernell Hackett

A  press release is one of the major links between an artist and the media. One would think that the person who writes and sends a press release would want it to be as clear and precise as possible so the receiving party knows immediately what the release is about.  

Unfortunately that’s not necessarily the case. Whether from lack of knowledge about writing a release or just lack of knowledge about writing, the media is often forced to dig through a release to try to figure out what the person who sent it is trying to convey.  

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