Larry Nager

Ringtones and Tone Rings: Bluegrass Marketing in the Mobile Digital Age

 By Larry Nager

Experian Marketing Services recently released a 73-page report, The 2009 Digital Marketer, which tracks a number of trends that should be of interest to those businesses—musical and otherwise—targeting the bluegrass audience. Digital marketing includes email, search engines, social networking, video games, texting and whatever they’ve come up with since I wrote this.

The greatest growth over the next five years is predicted to be in mobile digital devices—iPhones, Blackberries and other cell phone/WiFi devices.

Among their findings:

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