Branding and Bluegrass Music

by Brandi Hart

They say necessity is the mother of invention – or reinvention.

As a bluegrass artist, I’ve got to agree. By necessity, I’ve reinvented myself any number of times, and I imagine that many folks in the bluegrass community are like me: We’ve become our own webmasters, managers, publicists, administrators, graphic designers, stylists and armchair marketing gurus. (Oh, and somewhere in there, we still make time to play music….)

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