Brandi Hart

Branding and Bluegrass Music

by Brandi Hart

They say necessity is the mother of invention – or reinvention.

As a bluegrass artist, I’ve got to agree. By necessity, I’ve reinvented myself any number of times, and I imagine that many folks in the bluegrass community are like me: We’ve become our own webmasters, managers, publicists, administrators, graphic designers, stylists and armchair marketing gurus. (Oh, and somewhere in there, we still make time to play music….)

Hitting Your Target with Experian Simmons Research Data

By Brandi Hart (2009)

Looking to finally nab that wrapped tour bus for your bluegrass band?  Seeking corporate sponsorship for your event?  Searching for the perfect artist to be an ambassador for your product, or for the best way to stretch your advertising dollars?  If any of these goals has appeared on your to-do list, then chances are good that market research could help you get the job done.

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