World of Bluegrass Sponsor Levels

Principal: Highest engagement possible. One-of-a-kind activations and promotional opportunities. Your brand seamlessly aligned with the IBMA and World of Bluegrass as a top promotional partner.

Major: Maximum visibility and exclusive activations. Reaching your target audience. Leveraging our platform to elevate your brand to the next level.

Supporting: Great value. High-level promotion and activation that makes a splash at World of Bluegrass.

Download Sponsor Deck

Demographics & Metrics

Wide Open Main Stage and select StreetFest Events

  • 10,000-30,000 attendees
  • Thousands of engaged fans with discretionary income.
  • 80% report incomes over $50,000.

IBMA Awards Show

  • 2,000 attendees
  • The best in our industry and our most dedicated fans.
  • Satellite broadcast, radio replay, live-streaming and international press extend reach beyond 100,000.

Bluegrass Ramble

  • 4500 attendees
  • 200+ bands, trendsetters, industry leaders and fans.
  • Very engaged audience, 70% within 100 mi. of Raleigh.

IBMA Business Conference

  • 1500 attendees.
  • Industry leaders, influencers, top businesses.
  • Highly focused audience.

World of Bluegrass Social Media

  • 700,000+
  • IBMA enjoys social media reach of over 700,000 during World of Bluegrass week
  • Extended engagement through radio and streaming replay.

Download our Sponsor Deck!

…for more details.


Contact our Sponsorship Consultant

Let us design a sponsorship package for you!

Susan Woelkers – GW Entertainment
Sponsorship Consultant for IBMA’s World of Bluegrass
(615) 497-4801

Contact Us!

Advertising Opportunities

Advertise with the IBMA at World of Bluegrass through our Conference Program and tote bag inserts, and advertise with us year-round in our bi-monthly newsletter.

Learn More

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