Market Research & Industry Information

ABOUT THE BLUEGRASS INDUSTRY *

The bluegrass music community is made up of a multi-faceted, talented group of creative artists, business professionals and passionate fans.  The following information is a snapshot of data that quantifies different aspects of the industry.  IBMA can also be of help to delve further into this information to understand the opportunities, challenges and trends.  We would also point out that our information resources may be limited and welcome input that improves the data and connections within the music.

ARTISTS & AGENTS

Number of Groups:   2111

          US Bands  1992

          Non-US Bands   119

Agents Representing Talent: 40

Artists whose albums reached #1 on the Bluegrass chart: Billboard

Based on Soundscan sales data of albums - 2008 to 2010

(listed in alpha order)

Bearfoot

Dierks Bentley

Cherryholmes

Carolina Chocolate Drops

Dailey & Vincent

The Devil Makes Three

Bill & Gloria Gaither

The Grascals

Merle Haggard

The Infamous Stringdusters

The Isaacs

Steve Ivey

Sarah Jarosz

Keller & The Keels

Patty Loveless

Kathy Mattea

The Del McCoury Band & Friends

Slidawg & The Redneck Ramblers

Steve Martin

Old Crow Medicine Show

Punch Brothers

Rambling Boy

Ricky Skaggs & Kentucky Thunder

Trampled by Turtles

Dan Tyminski

Rhonda Vincent

Abigail Washburn & The Sparrow Quartet

Yonder Mountain String Band

 

RECORD COMPANIES:

Number of Labels: 114

          US Based: 105

          Non-US Based: 9

Reported Active Releases in Catalogue:        4100

Active Artists Recording for Labels: 631  

 

ASSOCIATIONS :

 Active regional/local bluegrass organizations: 158

Average number of members reported: 573

Publish Newsletters: 103

Host Concerts/Festivals: 132

 

PUBLICATIONS:

Print Media Outlets – Bluegrass:  48 

 

EVENT PRODUCERS:

 Concert/Festival Producers Specialize in Bluegrass: 633

Multi-Day Festivals Hosted Annually: over 400  

 

BROADCASTING:

  Radio Outlets Programming Bluegrass Regularly: 465

        Terrestrial w/webstreaming: 106

Internet Stations:         11

Satellite Radio: 1

Television Outlets Regularly Feature Bluegrass: 

         RFD, PBS, Blue Highways, CMT, GAC

 

FANS & CONSUMERS

Source:  Simmons Market Research 2009 (adults 18+)

Bluegrass = Type music like most: 15,484,000

Bluegrass = Bought recorded product: 5,348,000

Bluegrass = Like most+bought+downloaded: 18,729,000

  • 51% male / 49% female
  • 56% between the ages of 25-54
  • 30% have a minimum of a college degree
  • 76% earn more than $30,000 per year
  • 61% are married
  • 87% are registered to vote
  • 4.26% of bluegrass consumers have a Spanish/Hispanic or Latino origin
  • 77% listen to music for entertainment / #1 Leisure Activity         
  • 18% play a musical instrument / 84% more likely
  • 36% have attended a live show in the last year / 29% more likely

__________________________

 

* Unless otherwise indicated, the source of the information provided here is from IBMA surveys of industry resources. IBMA strives to update information regularly and additional data may be available by contacting the organization.